I have spent the last month or so revamping two of my sites. They are both sites that have been up over a year, but have never received a great deal of focus. I knew I wanted to do them, so I went ahead and started them so they could begin “the aging process”.
After a complete review of the sites, I came to the conclusion that it is a miracle (and a complete testament to Site Build It! (SBI!) and long-tail keywords) that each site is currently receiving around 100 visitors a day! They aren’t breaking any records, but they are at least paying for themselves.
I started analyzing each site by looking at the keywords. (One of the great things about SBI! is that all of the keyword tools are built in – you don’t have to go searching all over for them or trying to figure them out for yourself.) It is so funny to me now that with each site I had the exact same initial reaction – that it was hopeless – there was nothing I could do and I should just forget about the sites. On each site, I came back the next day, used one of my favorite free tools (FreeMind – free mind mapping software ) and ended up with an awesome plan that I am really excited about!
The first site I did was my Trendy Plus Size Clothes site. I have begun to excute my plan by adding more pages and in just a month my traffic has gone from around 100/day to up to 143/day.
My point? One of the most wonderful things about having an online business is that it really is never too late to start over. No matter how good or how poor your site may be doing you can always step back, regroup and move forward. If you are using a great tool like SBI! (and following the directions!) you will never get so far off course that you can’t get back on track.